Thursday 24 January 2019
Beauty Expo Australia, the beauty industry’s premier national event, is gearing up for its 2019 show with the exciting addition of huge names in beauty to its exhibitor listing. BABOR Cosmetics, Guinot, as well as Advanced Cosmeceuticals; distributor of leading brands like Medik8, Lycogel and mesoestetic, have joined the list of heavyweight skincare brands that will be showcasing innovations at the 2019 event, taking place 24-25 August at the ICC Sydney in Darling Harbour.
“We are really thrilled to add these premium aesthetics offerings to Beauty Expo Australia’s existing line-up of leading brands” said Cory Watson, Event Director. “These well-regarded industry names joining us in 2019 is testament to the fact that Beauty Expo Australia connects brands to the right audience, and creates an unparalleled setting for business. We can’t wait to see what they’ll be showcasing for our visitors.”
BABOR, Guinot, Medik8, Lycogel and mesoestetic will join international and local heavy-hitters in the cosmetics industry such as Murad, PAYOT, Pevonia, and Ultraceuticals, among others; showing the prominence of the skincare category in the Australian beauty industry.
Hayley Adams, Brand & Marketing Manager for Advanced Cosmeceuticals said that the company was “excited to return to the Beauty Expo in 2019… we will be proudly showcasing our scientifically-backed brands including Medik8, Lycogel and mesoestetic”.
Medik8, which recently had a rebrand, offers solution-based products developed with expertise and precision. Lycogel combines cosmetic and skincare technology in the first breathable camouflage range that delivers oxygen, moisture and nutrients to the skin; while mesoestetic specialises in professional treatment solutions and maintenance products to treat hyperpigmentation and signs of ageing.
Tammy Prien, National Business Development Manager for BABOR Cosmetics Australia, said that the brand was exhibiting at Beauty Expo “to showcase DOCTOR BABOR PRO, providing expert Skin Therapists a professional-only range that offers innovation and results.”
Beauty Expo Australia’s skincare offering continues to expand in line with global trends that are echoed in the Australian market. According to the latest IBISWorld report on Cosmetic and Toiletry Retailing in Australia (January 2019), makeup and skincare products account for 47.5% of revenue in the Australian Cosmetics and Toiletries industry. Within this category, products such as facial oils, serums, and face masks were named among the fastest-growing skincare sub-segment, reflecting wider consumer purchasing trends geared toward anti-ageing and ‘flawless finish’ products.
At eight months out from the event, floor space for Beauty Expo Australia 2019 is filling up quickly, with the event team working towards locking in the educational program as well as new event features for this year that will keep visitors engaged on the show floor.
Beauty brands wanting exposure to a dedicated audience of beauty professionals seeking the latest innovations and inspiration for their business can contact Rosie Mitchell for sales enquiries: Rosie.Mitchell@reedexpo.com.au or phone 0466 335 600. www.beautyexpoaustralia.com.au