FACE2FACE MAKEUP AWARDS

Creativity ran wild at Beauty Expo Australia F2F Makeup Awards 2025! An annual highlight of the Australian makeup industry, the Face2Face Makeup Awards reward extraordinary makeup artists for their craft, creativity and passion. This event remains as the must-enter competition for any makeup artist serious about their career.

Created to be embraced by artists as a supportive and inclusive space to put their skills under the pressure of a competition, the Awards provide a platform to grow as an artist at any level.

All categories except Beauty Editorial were judged live at the event on Saturday 16th August, in front of our judges with exciting prizes given to the winners.

Isabelle De Vries 

Creative Director and Judge of the 2025 Face2Face Awards

Internationally recognised, multi-award-winning makeup artist & Isabelle De Vries challenges trends and stereotypes of beauty and has gained recognition from the industry’s elite.

Isabelle specialises in editorial makeup, as well as makeup for; beauty, runway, bridal, and advertising, and has established herself as the “Gloss Queen” and started the trend “Buttery Skin” as seen in Allure & Glamour Magazine to name a few. As an educator, Isabelle is fun, hands-on, and down-to-earth. Her Signature Masterclass has taken her to L.A., NYC, London, France, and Croatia as well as presenting as a guest artist in Lithuania for “The Makeup Lovers Festival” and in NY for “The Makeup Show”.

 A true creator & innovator of her art, Isabelle De Vries has become a household name in the industry.

2026 AWARD CATEGORIES

We're pleased to annouce the categories for Face2Face Beauty Expo 2026 competition! 

Creative Makeup: Haute Entomology

Haute Entomology reimagines insects through the lens of elevated beauty. This theme explores a hybrid transformation where human and insect characteristics merge.

Artists will create an original creature inspired by an insect, or combination of insects, of their choice. The makeup should blend recognisable insect-like elements such as wings, texture, patterning, or colour. The focus is on enhancing and elevating these features into something striking yet beautiful.

This theme encourages refined application, thoughtful colour, and intricate detailing, highlighting the delicate, iridescent, and ornamental qualities found in insects. The final look should feel otherworldly, recognise transformation, balance, and beauty in its most unexpected form.

Bridal Makeup: The Signature Bride

Bridal beauty in 2026 is personal, intentional, and elevated. This theme invites artists to create a bridal makeup look that represents their unique vision of the modern bride.

Artists should interpret what bridal means to them in 2026, whether that’s soft and ethereal, modern and sculpted, romantic, editorial, minimalist, or expressive. The look must reflect the artist’s personal style while demonstrating advanced technique, precision, and thoughtful detail.

This is not about trends alone, but about identity, craftsmanship, and innovation as a bridal makeup artist. Show us why you should hold the title of Bridal Makeup Artist of the Year 2026

Beauty Editorial:  Colour Alchemy
(Photographic)

Colour Alchemy is a bold celebration of colour theory through makeup. This theme explores how specific colour combinations like complementary, harmonious, monochromatic, and triadic can be used to evoke emotion & create impact.

Rather than colour for colour's sake, this theme is about deliberate, powerful placement. Each look is rooted in the foundational principles of colour theory and translated into vibrant, explosive beauty editorial looks. 

Artists should create two different editorial makeup looks, although different the images should look as though they are part of the same collection and tell a story.

Fashion Editorial: Runway Ready

This category challenges artists to step into the role of a key makeup artist at fashion week. Inspired by the visionary world of Iris van Herpen, artists must create a runway-ready makeup look that embodies her unmistakable aesthetic; where innovation, structure, movement, and organic form intersect.

Think sculptural beauty, ethereal textures, and futuristic elegance. The makeup should feel editorial and directional, designed to complement and elevate.

The final look should appear cohesive, intentional, and suited for a high-fashion runway.

Artists are not expected to create a full costume, but models should be dressed in inspired attire.

OUR 2025 JUDGES

Pearlin McCarthy

Makeup Artist

Martha Mok

Makeup Trainer & Super Confidence Coach

Cameron Jane

Director / Principal of Cameron-Jane Make-up

Betty Junicic

Award winning body painter

Danessa Myricks

Makeup Artist (online category judge only)

HOW TO ENTER

Complete your details and then select F2F Make-up Awards from the Ticket Options

ENTRY PRICE PER CATEGORY
Early Bird: $20
Standard: $40
PRICE INCLUDES AN EXPO PASS

CREATIVE ENQIRIES

Isabelle De Vries
Creative Director
[email protected]

ADMINISTRATIVE ENQUIRIES

Emma Behrend
Senior Event Producer
[email protected]

2025 PRIZES PROVIDED BY