Sunday 25 August 2019
Beauty Expo Australia’s 2019 edition has wrapped with a bang, after the professional beauty industry came together for two days of top-tier education, product launches, demonstrations, innovations, and networking at the International Convention Centre Sydney (ICC).
Cory Watson, Event Director for Beauty Expo Australia, was elated at the outcome of the show’s 2019 edition. “It’s been a fantastic year for Beauty Expo Australia,” Cory said. “Salon owners and beauty brands are looking to connect with all facets of the industry, and Beauty Expo provides the ultimate environment that is conducive to business - whether that be connecting with new clients or maintaining existing relationships. The feedback we’ve had from both exhibitors and visitors has been amazing and it’s so gratifying to see them feeling inspired and driven for the year ahead,” Cory concluded.
The event hosted some of the industry’s foremost talent in beauty who showcased their world-renowned skills in makeup, lashes, brow henna, waxing, cosmetic tattooing, nutrition, skin needling, cosmetic procedures, business advice and more to thousands of eager professionals gathered under one roof at the industry’s ultimate beauty event.
The education theatres were packed, illustrating the ongoing importance beauty professionals place on improving their skills and keeping up with current trends in order to stay ahead of the competition.
Salon professionals learned how to transform clients’ experiences while increasing profit and driving business loyalty at Bernadette Beswick’s ‘Consultation Champion’ session, while founder of The Beauty Chef, Carla Oates, shared and demonstrated her ‘Beauty Begins in the Belly’ philosophy that links what we eat with our overall health and wellbeing. Another highlight of the education program was Isabelle De Vries’ makeup Look ‘n’ Learn where she inspired visitors and demonstrated techniques to re-create her renowned ‘Buttery Skin and Colourful Glossy Eyes’ editorial looks.
Visitors were exposed to the latest innovations and technologies from over 350 brands on the expo floor. Jasmine Cummings, Social Media Marketer and Graphic Designer for Refectocil Australia, noted that Beauty Expo was the ideal platform for Refectocil to showcase their innovations and education to the professional beauty industry at large.
“Our aim [of exhibiting at Beauty Expo Australia] was to increase our brand recognition and to show the industry that we’re back on the scene in a big way. We’ve been doing education and demonstrations and our sales have been absolutely booming all weekend long. It’s great to see that it’s been so busy and successful for us, even though that’s not the main reason we are here this weekend,” Jasmine said.
The bustling expo floor also facilitated opportunities for visitors and exhibitors to interact face to face, which remains one of the biggest drawcards for exhibitors and salon managers of attending Beauty Expo.
Irish brand, Mimic Lashes, officially launched in to the Australian market at Beauty Expo 2019. “Beauty Expo has enabled us to meet potential clients face-to-face and grow our contact book with salon professionals and business owners. We would have found it really difficult to break in to the Australian market without Beauty Expo, and it’s been a fantastic weekend for us,” said Cliona Kelly, Director of Mimic Lashes.
Some of the brand new innovations in beauty that were showcased at the event included:
- Murad Replenishing Multi-Acid Peel that accelerates cell renewal by 33% in 7 days and utilises an AHA/BHA/TXA blend for smoother, brighter, youthful-looking skin
- RefectoCil Lash & Brow Booster 2 in 1 Serum that increases lash length by 56% in as little as 6-10 weeks
- DOCTOR BABOR PRO, the highest professional level skincare from BABOR, launched in Australia this August with its range of innovative intensive peels and powerful concentrates
- LYCON Cosmetics’ MANifico Collection, a gentle yet strong hot wax formula designed for men
- HydroSkinCare Vitamin A Serum, an anti-ageing essential that stimulates collagen production
- Alma Lasers introduced their aesthetic medical and surgical laser machines including Soprano Titanium, PICO CLEAR Harmony XL Pro, and Accent Prime. The brand also raffled off an ALMA BEAUTY REJUVE SHR technology hair removal system to a lucky winning Beauty Expo visitor.
The Face2Face Makeup Awards showcased outstanding skills in makeup through live competitions that took place on the expo floor and were presented on the Makeup & Grooming Stage. The immense quality of the entrants illustrated the creative talents and technical skill of Australian makeup artists.
Beauty Expo Australia will return to the International Convention Centre Sydney (ICC) on 22-23 August 2020.