Australia’s premier professional beauty event wraps up bumper 2018 edition

Media release

Monday 10 September 2018, Sydney

Beauty Expo Australia has closed off its 2018 event following a huge weekend of discovery, innovation and education in all things beauty at the International Convention Centre Sydney (ICC), Darling Harbour. The event celebrated its 15th anniversary in style this year and early indicators show an increase in attendance from 2017, with more than 7700 visits recorded over the two days.

Event Director Cory Watson was elated at the show outcome in 2018, saying “Beauty Expo is Australia’s number one national beauty industry event and this year’s edition was our largest in several years. We had a 45 per cent increase in exhibitors from 2017, which exemplifies the extent to which the industry is booming. Beauty brands are looking to connect with all facets of the industry and Beauty Expo provides an environment that is conducive to business – whether it be connecting with new clients or maintaining existing relationships. We would like to thank everyone who contributed to Beauty Expo being such a success this year”.

Beauty Expo’s educational offering saw more than 35 dedicated seminars and workshops take place over the weekend, covering a range of topics from henna brows to radio-frequency aesthetics technology; wing liner makeup to the latest waxing techniques; and business topics relevant to beauty professionals.

“I always like to spend two days at Beauty Expo… As both a skin practitioner and a business owner, I think Beauty Expo provides great education classes. And that’s because it’s not just the skin industry talking, it’s different industries that come to Beauty Expo which gives it a really great diversity of topics for your business… I’ve got to meet some really great people on the stands and learn about what’s new in the industry”, said Sarah Hudson who led a seminar on RF Micro-needling technology at the event.

Big beauty brands attending Beauty Expo Australia previewed new products and treatments to visitors, with many new brands also introduced to the market. Among those at the event were MAC Cosmetics, which exhibited for the first time in 2018; along with Mancine Cosmetics, Ultraceuticals, INGLOT Cosmetics, Murad, Pelactiv, France Medical, Lycon Cosmetics, MODELROCK Lashes, Crown Brush, Caronlab Australia, Makeup Net, TechnoTan, The Global Beauty Group and many more. Professional Beauty Solutions (PBS) returned to the event with a portfolio of industry-leading brands like Dermalux LED, Image Skincare, Youngblood Mineral Cosmetics, Pure Fiji, Sunescape Tan, Bestow Beauty, Body Sugaring Australia, Luk Beautifood, ECOCOCO, and Cherry Blooms lashes. 

“The Global Beauty Group have been really happy with Beauty Expo Australia 2018, it’s been one of our most successful expos so far. The people who have visited are really our kind of market; they’re ready to buy, they’re decision-makers, which is really good for us coming all the way from Melbourne! The set-up, the team who helped us to put the show on have been exceptional”, said Rachel Taylor, Digital Marketing Specialist for The Global Beauty Group.

Some of the innovations in beauty that were launched at the event included:

·         Nouveau Lashes, a brand from the United Kingdom which launched into the Australian market at Beauty Expo 2018 with its revolutionary LVL Lash Lift treatment.

·         Green Habit, a new lifestyle brand from Skin Juice that ticks all the boxes for those seeking ecologically responsible and naturally-derived products.

·         Murad Outsmart Blemish Clarifying Treatment, combining five active ingredients that are clinically proven to reduce overall blemishes in one week.

·         Youngblood Mineral Cosmetics Illuminator, designed to provide a dewy glow with ingredients like black diamond dust to manipulate light.

·         AMPERNA, a new line of active probiotic skincare products from Australia emphasising natural ingredients.

“As a new brand, getting the name out there, getting some foot traffic and being able to expose people to our brand was really awesome…For us it was amazing, we got some good sales and followers on Instagram”, said Kiri Yanchenko, founder of AMPERNA skincare.

The show floor was buzzing with free educational presentations across two stages dedicated to topics in Makeup & Grooming and Anti-Ageing. Two live competitions, the Face2Face Makeup Awards and Nailympia Australasia, showcased outstanding skills in makeup and nail artistry, respectively.

Beauty Expo Australia will return in 2019 for another exceptional weekend of everything beauty from 24-25 August at the ICC Sydney.

Victorian beauty professionals can look forward to the state’s dedicated boutique event, Beauty Melbourne, which will take place at the Melbourne Convention and Exhibition Centre (MCEC) from 23-24 March 2019.