Estelle is the founder of BOSS Coaching, a powerhouse support Mentor and High Performing Salons Coach for salon owners across Australia and New Zealand who are ready to grow, scale, and lead with confidence in business and in life.
With over 20 years of hands-on business experience, Estelle is known for helping salon owners’ step into confident, heartfelt leadership, build strong, high-performing teams, and scale their salons to consistent $20k weeks and beyond without losing themselves, their time, or their sanity in the process.
She doesn’t sugarcoat the truth, and she doesn’t throw fluff at you. Instead, Estelle brings real-world strategies, mindset breakthroughs, and straight-talking guidance that’s deeply grounded in the day-to-day reality of running a salon while also juggling motherhood, team drama, client expectations, and everything in between.
Estelle’s work is about more than systems, sales scripts or fancy spreadsheets it’s about helping salon owners make clear, confident decisions that align with who they are and where they want to go. Whether you’re stuck in survival mode or ready to scale with structure, Estelle meets you where you are and coaches you through every step with equal parts empathy and strategy.
Her coaching programs like Business Bootcamp, Leadership in Management, and Confident Sales are designed to support the whole salon, not just the owner. Because she knows success doesn’t come from doing it all alone — it comes from leading with intention, investing in your people, and getting the support you need to grow.
Through coaching, live trainings, and her growing community of Salon Mumpreneurs, Estelle helps salon owners stop spinning their wheels and start stepping into powerful, aligned leadership so they can create the freedom, impact and income they deserve with confidence and clarity behind every decision.