• 22-23 August 2020
  • ICC Sydney

Beauty Expo Australia releases ticket brochure, sells out Celebrity Workshop in record time

Media release

Thursday 4 July 2019

The countdown is on to the Australian professional beauty industry’s premier event, with Beauty Expo Australia just around the corner on 24 & 25 August 2019. Beauty Expo has released their ticket brochure detailing what visitors have to look forward to at the highly anticipated event; boasting a packed agenda spanning two days of world-class industry education from globally esteemed educators, over 300 leading brands showcasing the latest innovations and technologies on the market, and endless opportunities for visitors to network with industry players.

Beauty Expo’s line-up of Australian and international superstar educators will be touching down in Sydney next month to share their unmatched tips, techniques, and styles with the industry’s eager professionals, as they pass on their keys to success.

The highly anticipated ‘Celebrity Brow Masterclass’ hands-on workshop by brow-extraordinaire, Kelley Baker, has sold out in record time. The Celebrity Brow Stylist, whose client list includes Hollywood A-listers the Kardashian sisters, Cardi B, Ariana Grande and Zendaya Coleman, will also lead a ‘Tips and Tricks from a Celebrity Brow Master’ Look ‘n’ Learn session, with limited spaces remaining. Reinforcing the current trend of flawless brows, beauty professionals appear eager to learn the ‘Kelley Baker Style’ and skills to re-create the tamed arches of Hollywood’s elite back in their salons.

Other educational highlights of Beauty Expo 2019 include sessions by esteemed nutritional medicine practitioner and skincare expert, Fiona Tuck, who will explore another side to the beauty industry at Beauty Expo; the importance of nutrition and skin health. Fiona’s ‘The Role of Nutraceuticals in Skincare – Choosing Internal Skincare Supplements’ and ‘Slowly Ageing – The Must-Have Holistic Approach to Skin’ Look ‘n’ Learns are set to be a fascinating insight into the role of nutrition in skincare and how this can be worked in to every beauty professionals’ treatment strategies.

For those looking for business and sales guidance, Misty Henkel’s ‘Overcoming Sales Anxiety’ Look ‘n’ Learn will provide techniques and strategies for visitors to gain the confidence they need to increase their sales; a topic often overlooked but which is increasingly important in the current landscape.

Visitors who want to experience a taste of everything Beauty Expo Australia has to offer will benefit from the NEW Beauty Super Pass. The amazing-value Beauty Super Pass enables visitors to build their own education experience, as it includes 2-day expo entry and access to all 24 sessions covering Business, Professional Skills and Anti-Ageing / Dermal topics, giving visitors the freedom to mix and match sessions and create their own education experience to satisfy all their interests.

With the next trend just around the corner, it’s more crucial than ever for beauty professionals to stay ahead of the competition when it comes to knowing the latest and greatest trends, treatments, innovations and technologies. Beauty Expo provides a one-stop-shop experience for beauty professionals who are able to increase their education and sample, shop and discuss the latest products on the market directly with brands in a face-to-face setting. The personal, face-to-face nature of Beauty Expo Australia continues to be one of the biggest drawcards for exhibitors seeking to interact with their clients one on one.

Beauty Expo Australia 2019 is home to over 300 boutique and leading beauty brands showcasing the latest and greatest products and technologies to give visitors the tools and inspiration to take their beauty business to the next level. Visitors can expect to sample and shop from cult favourite brands returning to Beauty Expo, including Babor Cosmetics, Murad, Ultraceuticals, PAYOT, OPI, INGLOT, Bio Sculpture, Crown Brush, Timely, Brow Squad, Mancine Cosmetics, Elleebana, EyEnvy Australia, and many more. Beauty professionals will also be treated to brand new exhibitors for 2019 including recent additions Runway Room Cosmetics, Refectocil, Inika and Sunny Park Skincare.

The event is characterised by many product launches, with Master Artist Adhesive from Eyelash Emporium, Violet Velvet Mousse from Mediterranean Tan, Vitamin A serum from Hydro Skin Care, Replenishing Multi-Acid Peel from Murad, 'Elixir of Beauty' Anti-ageing Serum from Salubre Cosmeceuticals and Lash & Brow Booster from Refectocil just some of the product launches visitors can look forward to.

Expo Specials and expo-exclusive deals from exhibitors create a great opportunity for visitors to restock their kit or salon for the upcoming season. 20% off Refectocil’s kit range, $15 lash trays from Melbourne Lash Supplies and 30% off the entire range from H&S Nails and Eyelashes Supplier are just a small taste of the Expo Specials visitors can enjoy.

Beauty Expo Australia welcomes a plethora of new features for 2019, including the Nail Bar. The Nail Bar will host top nail exhibitors who will offer visitors free manicures and nail designs as they showcase their latest innovations and technologies on the expo floor.

The Advice Hub is another new feature for Beauty Expo 2019, offering visitors free, confidential one-on-one support from qualified professionals on a wide range of business topics, including bookkeeping, accounting, workplace relations and salon insurance. The 20 minute consultations can offer solutions and guidance on what can often be tricky topics to navigate. Visitors can book their appointments with the Advice Hub as soon as they purchase their expo ticket.

With so many features packed in to two days dedicated to beauty, Beauty Expo Australia is one event beauty professionals surely won’t want to miss.

Beauty Expo Australia takes place on 24 & 25 August 2019 at the International Convention Centre (ICC Sydney). Early Bird tickets are available until 11:59pm Friday 19 July 2019. Visit www.beautyexpoaustralia.com.au for more details.