Wednesday 29 May 2019
Registration is open for Australia’s premiere event for beauty professionals, kicking off the Early Bird ticketing period. Beauty Expo Australia is the largest gathering of beauty brands and suppliers in the Australian beauty industry and is set to inspire thousands of visitors in 2019 with innovative product offerings from leading brands, a plethora of new features and a line-up of local and international superstar educators.
Several new exhibitors have been added to the line-up of brands showcasing their innovations to visiting aesthetic professionals, including Mii Cosmetics, Biosculpture and Refectocil who will each be attending Beauty Expo Australia for the first time. UK based Mii Cosmetics launched in Australia in January this year, and will count Beauty Expo Australia as one of its first events showcasing products to the Australian professional beauty industry. Mii Cosmetics is a cruelty free brand, and will be featured in Beauty Expo Australia’s ‘Proudly’ initiative that highlights exhibitors whose products are Australian made, cruelty free and natural. ‘Proudly Australian’ and ‘Proudly Natural’ signage will highlight these innovative exhibitors, making it easy for visitors to source their preferred products.
Beauty Expo Australia has released their highly anticipated 2019 education program, which is a must-see for beauty professionals wanting to expand their skillsets. Globally celebrated experts will bring their insights to Sydney to showcase their styles, tips, techniques and talents to the industry’s eager professionals. The program features insightful sessions on topics including business, health and wellness, cosmetic tattooing, anti-ageing, cosmetic injectables, makeup trends, and more.
Anticipated highlights of the program include business growth mentor Justin Herald’s ‘Creating a Customer Culture: Be the Salon of Choice’ session. The session will provide visitors with an understanding of what their clients need in order to stay loyal to their salon, as well as practical methods for salon growth that visitors can seamlessly implement in their businesses.
Beauty influencer and internationally renowned makeup artist Penny Antuar’s ‘Mastering the Glow’ Look ‘n’ Learn session is also set to impress visitors. The session will demonstrate signature makeup looks that have secured Penny local and international clientele, and will share lessons that she has learned from working backstage at New York and Paris Fashion Weeks. Visitors seeking a more in-depth learning experience can take advantage of Penny’s ‘Capture the Glow’ hands-on workshop.
Perhaps the most highly anticipated artist of the Beauty Expo Australia weekend is celebrity brow stylist Kelley Baker, whose client list includes the Kardashian sisters, Cardi B, Ariana Grande and Zendaya Coleman. Kelley will demonstrate how beauty professionals can achieve insta-worthy brows and raise their brow skills to the next level through her ‘Celebrity Brow’ Masterclass hands-on workshop and ‘Tips and Tricks from a Celebrity Brow Master’ Look ‘n’ Learn, in collaboration with Elleebana.
Visitors wanting to make the most of their Beauty Expo Australia experience can take advantage of the incredible value Beauty Super Pass, new in 2019. The Beauty Super Pass provides visitors with access to all education sessions in the business, professional skills and anti-ageing/dermal categories over the two days of Beauty Expo Australia, giving them the freedom to create their own education experience that caters to all of their interests. The Beauty Super Pass includes 2-day expo entry and is just $299 during the Early Bird period.
The Face2Face Makeup Awards will return to Beauty Expo Australia for 2019, with live competitions playing out across the weekend. The competition provides the ideal platform for up and coming artists to drive their careers to the next level as they showcase their skills to expert judges. This year’s categories include Fashion Editorial: Makeup Designer which is new for 2019, Bridal: My Modern Bride, Body Art: Most Influential Film, Creative Makeup: Instagram Killed the Avant-Garde Star, and Beauty Editorial: Creative Director which is a photographic category. Winners of each category will receive a copy of Face2Face Creative Director Becca Gilmartin’s ‘Makeup Artist Bootcamp – Book One’, plus a one hour one-on-one mentor session with the award winning Becca herself. Entrants can register through the Beauty Expo Australia website before 5pm on Monday 12 August 2019.
Beauty Expo Australia takes place on 24 & 25 August 2019 at the International Convention Centre (ICC Sydney). Early Bird tickets are available until Friday 19 July. Visit www.beautyexpoaustralia.com.au for more details.