Key Dates & Times

Saturday 16 August 2025

9:00 am - 5:00 pm

Exhibitor Access from 8.00 am

Sunday 17 August 2025

9:00 am - 5:00 pm

Exhibitor Access from 8.30 am

Thursday 14 August  - Move In 

2.00pm - 5.00pm

Friday 15 August  - Move In

8.00am - 6.00pm

Saturday 16 August  - Show Day  

8.00am - 5.15pm

Sunday 17 August  - Show Day

 8.30am - 5.30pm

Thursday 14 August 2025
(Space Only Stand access only)

1.00 pm - 10.00 pm*
No deliveries of stock are accepted prior to 12 noon
No shell scheme exhibitors
*(additional build time may be available upon request)

Friday 15 August 2025
(Space Only & Shell Scheme stand access)

7.00 am - 10.00 pm
No deliveries of stock prior to 7 am.

Please click here for Delivery Label & Logistics Procedures

Sunday 17 August 2025
(Display and Merchandise Pack Down for Exhibitors)

*6.00 pm - 10.00 pm
IMPORTANT: Displays should NOT be dismantled or merchandise removed before the official closing of the Expo at 5.00 pm on Sunday 17 August 2025.
*If you have a custom stand display, please advise them that access to dismantle stands will not be before the loading dock opens. This will be approximately 45 minutes to an hour after the expo closes.

Sunday 17 August 2025
(Walls and Fascia Board Pack Down)

Commences from 10.00 pm – please ensure all materials are removed from the walling by this time.

Monday 18 August 2025
7:00 am – 12:00 pm
All freight and stand build materials must be collected or removed by 12:00 pm Monday 18 August 2025.


IMPORTANT:

Any merchandise remaining should be placed in the centre of your stand, well clear of the stand walls and clearly labelled.
 

Exhibitor Deadlines (Due Dates)

Task 1 - Your Web Profile
Deadline 16 May 2025

Task 2 - The Beauty Book Image Submission
Deadline 23 May 2025

Task 3 - Exhibitor Badges / ID
Deadline 25 July 2025

Task 4 - Digital Solutions & Privacy Requirement
Deadline 25 July 2025

Task 5 - WH&S Agreement
Deadline 25 July 2025

Task 7 - Stand Declaration Form
Deadline 11 July 2025

Task 8 - Stand Build Services (Fascia, Power, AV, Furniture)
Deadline 25 July 2025

Task 9 - Move-In Details
Deadline 8 August 2025

 

Task 6 - Public Liability Insurance
Deadline 25 July 2025

Task 10 - Freight & Logistics Services
Deadline 8 August 2025

Task 11 - Promotional Opportunities & Stand Upgrades
Deadline 1 August 2025

Task 12 - Additional Hire & Services
Deadline 18 July 2025

Task 13 - Demonstrations
Deadline 1 August 2025

Task 14 - Onsite Storage
Deadline 1 August 2025

Exhibitor Hub Login Details

To complete your tasks, you need to be logged in to the Exhibitor Hub - please use the My Tasks / Exhibitor Hub button on the top right corner of the page. 

If you do not know your login details, please contact the team:

BEAUTY EXPO AUSTRALIA HOTLINE
+61 2 8329 0945 / 1800 571 960
[email protected]

 

Event Team

For all exhibitor and event enquiries, please reach out to our Customer Service team below via phone or email. Your enquiry will be directed to the correct department.

Customer Service Team 
+61 2 8329 0945 / 1800 571 960
[email protected]

Charlie Oxford
Strategic Account Manager

Giulia Degoursat
Account Manager

Emma Behrend
Senior Event Producer

Jackson Kealy
Event Production Executive

For enquiries regarding your stand build and move-in/out, please reach out to our Operations team below. Please do not contact the Operations team for any enquiries outside of these.

Emma Petersen
Senior Operations Manager
0417 564 312                                                                        [email protected]

Millie Cull
Senior Operations Manager
0451 877 503                                                                [email protected]

                                                                   

Annabelle Arch
Marketing Manager

 

Chloe Davis
Conference Producer

Nina Vidale
Event Director

Admission / Exhibitor ID

Beauty Expo Australia is a trade-only event and is therefore not open to the general public. Business identification is required.

Appropriate trade identification includes the following:

- Signed letter from your manager on company letterhead stating your employment
- A personalised business card (appointment cards do not qualify)
- Certificate/ Diploma of a course you have completed (Industry relevant)
- Business registration documents plus ABN number or business certificate
- Pay Slip
- Invoice from a supplier including your salon name
- Company cheque book/ credit card

If this is the first time you are attending the expo, you will then need to provide a copy of your trade identification documentation with your name and salon name clearly outlined.

If you have attended the expo before, you should already be on our system so you should not be required to provide a trade ID. However, we recommend you bring your business card with you as a precaution if for some reason you are not appearing on the system.

Exhibitor badges are provided to improve the identification to trade visitors. All exhibitors and staff must wear a badge during the show weekend to access the exhibition halls. Please submit all names of staff, guest artists and models only, who will be working on your stand.

HOW TO FILL IN TASK 3
- Use your trading name instead of your company name if you have done so on your company profile
- Use actual names, not generic e.g. Staff 1, Staff 2. Generic names will not be printed.
- Where possible, enter your staff's individual email address and phone number, as they may have their badge scanned at other exhibitor stands
- Company staff NOT working on your stand are required to register online

MODEL BADGES
Please supply the full names of models performing on your exhibition stand where known. Please download instructions on how to submit your badges via Task 3 in the Exhibitor Hub

 

What's On

Please see below some of the key features at Beauty Expo Australia this year. Be sure to check out our website closer to the event for details of programs and timetables. 

Main Stage

Watch exciting demos, tutorials and competitions live and free, right in the heart of the show floor

The Australian Beauty and Aesthetics Conference

Three streams of immersive education in the Australian Beauty and Aesthetics Conference (ABAC) provide cutting-edge insights, innovations and skills for your business and team.

Competitions

Marvel at the incredible talents of up-and-coming artists as they show their creativity and passion in the live Face2Face Competition and Lash V Championships.

Exhibitor Networking Drinks

The perfect way to unwind after the first show day on Saturday 16th August. Take your team and join us for welcome drinks, this is your chance to socialise with your colleagues, peers and industry professionals. 

Venue & Surrounds

Move-in days: Thursday 14th - Friday 15th August

Exhibitor parking at the ICC can be validated for $25 at the venue customer service desk, located on Level 2, outside Hall 4.

Show Days: Saturday 16th - Sunday 17th August

Exhibitor Parking at Harbourside can be validated for $20 at the Beauty Expo Australia customer service desk, located on Level 4 Hall 5 Foyer. PLEASE NOTE: The ICC does not validate exhibitor parking on either show days (Saturday 16th - Sunday 17th August).

Take advantage of the exclusive rates negotiated by our travel and accommodation partner, Ozaccom. 

Click the button below to see the latest accommodation deals for this event or contact them at +61 (0) 7 3854 1611 or [email protected]

Exhibitor FAQ