• 24-25 August 2024
  • ICC Sydney Darling Harbour


Beauty Expo Australia sat down with Wendy Nguyen Marketing Coordinator, Smartpay  Australia and New Zealand’s largest independent EFTPOS provider.

Can you provide a brief introduction to Smartpay and the range of EFTPOS solutions you offer to businesses?

Smartpay is Australia and New Zealand’s largest independent EFTPOS provider. We support over 30,000 merchants with approximately 46,000 secure and feature-rich EFTPOS terminals. We help save small businesses money on their EFTPOS fees and terminal rental, so they can reinvest back into their business to help them grow.

Our most popular product is our Zero Cost™ EFTPOS solution, which enables businesses to eliminate transaction fees and terminal rental*. With no more monthly EFTPOS bills, our merchants are saving up to thousands every month!

*Minimum turnover of $10,000 per month; otherwise a terminal rental of $34.95 + GST will apply.

Could you share any examples of businesses in various industries that have implemented your EFTPOS solutions successfully?

We help businesses all over Australia save on EFTPOS fees. We have many happy merchants in the beauty industry who are currently using Smartpay and enjoying our Zero Cost™ EFTPOS solution.

Sophie’s Beauty Room is saving over $7000 per year in card fees. This has helped the business give back to their loyal customers by funding a loyalty program. 

How does Smartpay ensure compatibility with various payment methods, including mobile wallets and contactless payments?

The Smartpay terminal accepts contactless payments from both cards and devices. Whether your customers are paying with their iPhone or Samsung watch - we’ll process these transactions seamlessly. We also accept all popular payment methods including American Express, Alipay and WeChat Pay.


Is there a limit to the number of transactions, client profiles, or businesses that your EFTPOS systems can effectively handle?

Smartpay is a perfect fit for the beauty industry, giving owners the ability to securely process unlimited Visa, Mastercard and American Express payments. We are a trusted provider for hundreds of beauty salons across Australia.


What can we expect in terms of future developments and innovations from Smartpay's EFTPOS solutions?

Smartpay is looking to release its latest Android terminal early 2024, which also has a number of important product features that will resonate with the beauty industry.  It's an exciting time for the industry and we’re looking forward to communicating our product roadmap for 2024, including an updated version of our Merchant Portal.

What sets Smartpay apart from other EFTPOS providers in terms of technology and services?

At Smartpay we pride ourselves in our service and customer experience. With 24/7, 365 day support we are always available to help our merchants. With Smartpay, you’ll also enjoy:

●       No need to change your business bank account

●       A durable, lightweight mobile or countertop terminal

●       No lock-in contracts

With an Net Promoter Score* of +70, our merchants enjoy the support they would rarely get with a bank or similar provider - whether they need technical support during a busy afternoon at the salon, or have an after hours question for our team - we’re here to help.

*Net promoter score is a market research metric that is based on a question asking respondents to rate the likelihood that they would recommend a company to a friend or colleague.  It can range from -100 to +100.

Can you elaborate on the security measures your EFTPOS software employs to safeguard customer data, including payment history and sensitive information?

Smartpay EFTPOS terminals are PCI-DSS compliant* and does the heavy lifting for you.  They  are equipped with several built-in security features to prevent both hardware and software tampering.

*PCI compliance is adherence to the set of policies and procedures developed to protect credit, debit and cash card transactions and prevent the misuse of cardholders' personal information. All card brands require compliance with the Payment Card Industry Data Security Standard (PCI DSS).

What are your top 3 go-to/favourite cosmetics products?

Simone: My number one is of course dermaviduals Cleansing Milk and Essential Cleansing Cloth duo - they go hand in hand!

Second place would have to be dermaviduals EGCG Skin Renewal Serum. A day will never go by without an application. It is a skin savour serum, and truly a standout in our range. 

The third is not a cosmetic product but an internal supplement that has a direct effect on my skin and general health and wellbeing: SIMKA Alpha Omega 3. Much like my EGCG serum, I never go a day without my daily intake of SIMKA Alpha Omega 3's. It's become an essential part of my routine, ensuring that I nourish my body from the inside out.

Reika: The bespoke nature of the range for me makes it harder to single out a top 3, as I am able to curate my favourite cleansers, serums, creams and even masks based on what my skin needs at the time. The pure and active nature of the ingredients gives me confidence I can attain my best skin.

I do have to say the Anti-wrinkle Serum is a game changer for me. It’s like botox in a bottle and I use it before events and where I’m dressing to impress! Our skin is like a window- I love being able to easily change up my skincare based on my environment, health, and what I am seeing reflected in my skin. Sometimes it’s not about what I love, but what I need.


If you could only use one beauty product for the rest of your life, what would it be?

Simone: Please, please don’t let that ever be the case but if I had to pick only one it would be DMS cleansing Milk as this cleanser supports, nourishes, and cleanses the skin all at the same time.  

Reika: Mine would have to be dermaviduals Süüsmoon Lotion N as it supports the repair and nourishment of the skin’s barrier to soften and smooth the whole body! It really is a product that I could not find anywhere else, so is truly unique.