Daniela Boerma shares her journey into the beauty industry, and ways your business can manage during lockdown.
Tell us a little about you and how you got into the beauty industry
At the beginning of year 10 I started researching beauty colleges in Sydney, my parents and I chose to enrol at Eileen Lazar Academy of Beauty Therapy in the Strand Arcade, we had heard wonderful reports of the standard of the school and its reputation. I started my training in January 1983 and completed my Diploma in Beauty, Electrolysis and Aromatherapy the same year. I worked for Eileen in her salon next door to the school for 3 months before opening my own salon.
In January 1984 with the financial backing of my parents I opened my first salon at the ripe old age of 16, I come from a business minded family and had been driven by my father to follow in his foot steps. My amazing Dad migrated from Italy and started his first business at age 15 with his brothers.
What do you enjoy most about working in the beauty industry?
I love the emotional connection with my clients and the difference I can make in transforming there skin. My industry colleagues and the camaraderie we have for one another, we are a nurturing industry.
How do you manage your business, Bliss Day Spa, through lockdown?
I take each day at a time, I have increased product lines, stock levels to retail each day doing contactless home delivery, we have stayed connected with our clients offering virtual consultations and tutorials. I have stayed up to date with government advice and assistance and reached out to as many salon owners as possible to offer my support.