Exhibit at Australia's ultimate beauty event

Be part of Australia’s ultimate beauty event and benefit from the business platform that delivers over 7,651 visits by industry professionals in 2 days.


As the definitive national beauty event, Beauty Expo Australia brings together buyers, suppliers, purchase influencers, consultants and the media under one roof to share ideas, be inspired and of course, do business.

The event provides the ideal opportunity for beauty brands to showcase their latest ranges directly to a captive audience of key decision makers, motivated buyers and salon owners, including beauty therapists, health and wellness centres, nail technicians, makeup artists and more. It’s the perfect place to meet, network and do business with your target market, all in one place across one fantastic weekend.

  • Acquire quality leads
  • Raise the profile of your brands
  • Launch new product ranges
  • Make on-the-spot sales
  • Generate media coverage


Over 7,651 industry professional visits in 2 days
87% of visitors made a purchase
83% of visitors have direct purchasing authority or influence product or service choice ^
^Visitor Survey, Beauty Expo Australia 2017

Job titles:
Owners - 36.9%
Manager - 10.6%
Beauty Therapist - 41.9%
Salon owner/operator/Freelancer - 9.5%

Top visitor interests:
Eyebrows & lashes – 50%
Makeup – 46%
Skincare – 48.2%
Waxing – 32.4%
Spa products & equipment – 30.5%
Tanning – 28.7%
Organic & Natural products – 25%

NSW – 81.1%
VIC – 4.9%
QLD – 5.1%
SA – 2%
ACT – 1.8%

“We’re elated by the industry’s response to Beauty Expo Australia’s return to Darling Harbour this year. Not only did we have an incredible reception from our exhibitors, but our visitors have signalled that Beauty Expo has once again quenched their thirst for independent education and direct access to the latest innovations from the world of beauty.”
Julia Erben, Event Director, Beauty Expo Australia

Request a floor plan

Book a stand



We have an audience of thousands of senior decision makers, buyers and business owners in the beauty industry. To give you maximum exposure and raise your brand awareness, we offer a range of advertisement options.


As an exhibitor, you will be part of the Business Matching Program at Beauty Expo Australia 2018. This will connect you with visitors who have expressed a direct interest in the products you sell, and enable you to contact them before the event, arrange meetings on-site, and maximise your ROI for the event.

Account Managers

Rosie Mitchell
Sales Manager
T: +61 2 9422 8937
E: rosie.mitchell@reedexhibitions.com.au

James Redshaw
Account Manager
T: +61 2 9422 2463
E: james.redshaw@reedexhibitions.com.au

Carly Williams
Account Manager
T: +61 2 9422 2614
E: carly.williams@reedexhibitions.com.au

Saturday 8 September 2018 10am - 5pm
Sunday 9 September 2018 9am - 5pm

International Convention Centre Sydney
(ICC Sydney)
Darling Harbour, Sydney NSW 2000 

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.