Workshops

Saturday 8th September

Please find below the Workshop program from Beauty Expo Australia 2018.

 

9:00am - 11:00am

Microblading for 6D brows

David Zhang, Founder, David Brow Art Group

Over the years David Zhang has led many of his students to become world champions. David has 26 years of experience as a master trainer & eyebrow expert, training students all around the world. Fresh students or experienced artists looking to explore alternative techniques are welcome to join this informative demonstration. David will be demonstrating and discussing his personal Microblading technique.

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12:00pm - 3:00pm

All about eyes

Carol Mackie, Trainer, Mac Cosmetics
Nicole 'Pinky' Thompson, Makeup Artist, MAC Cosmetics

They say eyes are the window to the soul, they are also the window to your next confirmed makeup booking!

Learn how to create beautiful dimensional eye makeups that you can take to any client!

All the tricks you need for layering creams and powders to build the perfect longwearing smoky eye, perfecting a cat eye flick and cutting that crease, finished off with fresh products and methods to frame perfect sculpted eyes!

Watch Multiple makeup demonstrations to get you started and inspired to tackle your own glam eye looks on your models!

  • Model Needed
  • Makeup Kit needed

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3:30pm - 5:30pm

Perfect your lash technique

Jessika Brigginshaw, Founder, Brow Squad

In this 2 hour hands on workshop, learn from Jessika Brigginshaw- salon owner, lash boss, cosmetic tattoo artist and industry trainer. Jessika is a dynamic business owner that will help you perfect your lash technique, whilst also taking you through profitable strategies on how to maximise your margins and profits through lashing.

Some of the topics covered include:

  • Learn how to lash for profit and work out your profit margins with key do's and dont's
  • Know your $ worth
  • Learn the latest tips, tricks and trends of the lash industry
  • Interactive demonstration on how to perfect a natural classic set of lashes
  • Creating lash clientele for life
  • How to improve your client retention

Whatever level you are at in your lash business, you don't want to miss this interactive session with an industry leader.

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Sunday 9th September

10:00am - 12:00pm

Microblading for 6D brows

David Zhang, Founder, David Brow Art Group

Over the years David Zhang has led many of his students to become world champions. David has 26 years of experience as a master trainer & eyebrow expert, training students all around the world. Fresh students or experienced artists looking to explore alternative techniques are welcome to join this informative demonstration. David will be demonstrating and discussing his personal Microblading technique on the Makeup and Grooming Stage.

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10:00am - 12:00pm

Brow Henna Happiness: The secrets for brow henna success!

Jodie Burwood, Owner, Lash Sublime

Following on from her talk on Saturday, Jodie Burwood will present a live demonstration of choosing colours, how to mix them and how to apply them on a live model. As well as giving insight into what henna is, how it works and its pros and cons, this workshop will also teach you techniques on correct preparation, how to change a colour if the client is not satisfied, and how to present perfect lines and ombre effect.

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1:00pm -3:30pm

Advanced social media bootcamp: How to build your brand and make more sales on Facebook and Instagram

Heather Porter, Founder, Digital Voice

Are you already using social media to grow your beauty biz but are struggling with how to get more followers, engagement and sales?  Have you tried boosting a post or running ads and are just not getting the results you want?

Bring your laptop and be guided on the exacts steps you need to take to increase your sales and bookings in less than 24 hours!

In this hands on session you will learn:

  • How to find out exactly what your followers want
  • The RIGHT way to set up your ads account for Facebook and Instagram
  • The difference between a boosted post and an ad and when to use both
  • The core components of a social media marketing campaign and different ad types
  • Where to send people once they click
  • How to follow up with people who click but don't take action (retargeting)
  • Plus plenty of time for questions!

Prerequisites:

  • You have an Instagram business profile and Facebook page
  • You have either boosted posts before or have placed an ad using ads manager

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